3 AI engines. 7 weeks. Zero domain authority.
IPRightsHub launched with a new domain, no backlinks, and no paid placements. Using All-EO's AEO/GEO content methodology, it became one of the first IP law resources to be organically cited by ChatGPT, Perplexity, and Microsoft Copilot — before the brand had any meaningful SEO authority.
The challenge
Intellectual property law is a competitive niche dominated by established law firms with decades of domain authority and thousands of backlinks. A new entrant with a fresh domain faces years of waiting before achieving meaningful organic traffic through traditional SEO.
The brief was clear: build AI search visibility from scratch, without paid placements, using only content as the mechanism. The target: organic citations in the three dominant AI search platforms within the first two months.
The approach
All-EO's agent pipeline identified high-intent IP law queries where existing content failed to provide direct, extractable answers. These are the queries AI engines struggle to answer confidently — making them prime citation opportunities for well-structured content.
Every article was structured with: a direct-answer opening paragraph, FAQ schema addressing the most common follow-up questions, named entity clarity (specific laws, jurisdictions, and precedents), and E-E-A-T signals including precise attribution and regulatory references.
The content avoided the common mistake of writing for humans first. It was written for AI extraction first — with human readability as a secondary constraint. This is the AEO/GEO inversion that traditional SEO content misses.
Week by week
The results
By week seven, IPRightsHub had achieved what most new websites can't accomplish in two years of traditional SEO: organic citations across all three major AI search platforms.
ChatGPT now cites IPRightsHub articles in responses to UK intellectual property queries. Perplexity surfaces IPRightsHub as a source in IP law answers. Microsoft Copilot cites the site directly in Bing-integrated responses.
No paid placements. No backlink purchases. No domain age advantage. Just content engineered for AI extraction, published consistently.
Key takeaway
AI search engines don't care about domain authority. They care about content that directly answers questions with clarity, specificity, and extractable structure. That's what All-EO builds.